Email marketing is a gray area for a lot of businesses today. One common misconception is that it is already obsolete. In reality, there are many ways people check their emails. People can check their emails on their tablet, mobile phone, or even on their desktop. This increases the chances that someone is going to see your email.
For businesses, it is important that they send promotional and even news directly to their customers. This can help make them feel special. In addition to this, it is an inexpensive strategy that businesses can rely on.