A lot of companies today make use of Instagram in order to promote their product or their service. One of the ways that businesses use Instagram is by having influencers. Often times, this strategy can backfire especially when the influencer has been known to accept money.
It is important that companies find the time to screen who they choose to represent their brand, especially on Instagram. A common misconception is that the number of followers automatically translates to sales. In reality, this isn’t always the case. Should you use an influencer on Instagram? It is suggested for businesses to become careful.