Having your own website is a must. Aesthetics can go a long way especially if your goal is to have a good first impression with your market. The web design is also responsible for building your branding and even improving your site’s conversion. Now, what are the best strategies for modern day web design? Here are some things that you can implement on your website.
Know exactly who your market is
By knowing who your market is, you will be able to have a web design that fits the taste and expectations of your audience. Do a lot of research. Check not only the demographic but also profile their attitudes. Do they like dark colors? Do they like the company they are dealing with to be more casual or more professional? This way, you will be able to set the direction of your web design.
Have enough room for content
Content is key towards your company’s success. However, not all businesses provide enough space for content. Modern websites should have room for content in order to attract visitors but also to make it easier for your website to be indexed by Google.
Have the right color that matches your branding
It is crucial that your website is going to have the right color that is not only pleasing to the users. It should also match your company’s branding. This way, you will make it easier for your potential customers to remember your business.
Choose the right font
The same goes when it comes to your choice of fonts. Your font will say a lot about your company. For instance, if the font is a bit slanted, this might send a message to your audience that your company is not too formal and you do business a bit different than established firms.
Make the website easy to navigate
Expect your visitor to be looking at different parts of your website. Therefore, it is a must that the website is easy to navigate for the user. These days, you need to make sure that the website is easy to navigate both on desktop version and on the mobile version.
Say no to stock photos
It is important that you have your own photos. Invest on a photographer in order to have photos that reflect your brand. In the past, even corporations make use of stock photos. These days, it is simply not as effective as having your own photos.
Make use of videos
You can be creative when it comes to your site’s web design. You can have a video as a background in your site. Often times, these types of visuals can attract more customers in the long run.
Adapt to different screen sizes
People may now access your website using different screen sizes. They can even be using a 32-inch television for their web browsing these days. What you want is a website that can fit in different sizes of screens regardless if it is used on a smart phone or on desktop. This is also the reason why full-width designs are being used by a lot of companies today.