There are many small businesses today that have been struggling against big companies with a large capital. This is especially true if both companies are going to resort to traditional advertising campaigns. In this kind of scenario, it is important for a small business to resort to an online marketing strategy that works. By having an effective online marketing strategy, it is possible to target your audience and to get their attention without spending so much money.
If you are going to ask an online marketer today, they’d tell you that content is king. And the reason is simple. People use the World Wide Web in order to find the information that they need. If you provide highly informative content, it is possible to gain the attention of your market. In addition to this, it is also good for your SEO. Just how important is your SEO in your overall online marketing? Let’s just say that almost 80% of Google users are not going to even check the second search result page.
Since Google favors sites that are producing valuable content online, be sure to come up with original and useful content regularly.
Email marketing has been neglected by different businesses. What they don’t know is that it is still an effective online marketing strategy. This is a highly converting strategy if done correctly. And why not? People now check their emails on their phones and on desktop.
Check client/customer feedback
Customer feedback is crucial. You can win or alienate potential customers depending on what you do with the feedback. A lot of times, customers do their research in order to learn more about a company that they haven’t tried. In these scenarios, it is important that the negative comments have been addressed online. If you have a negative review on social media, be sure that you address it. If you have to apologize to the customer on social media, do this.
Use the right social media platform
It is important that you are using the right social media platforms. Make sure that you are not using social media platforms that are not being updated. For instance, if you are offering services and not an actual product, it is a good idea to not go for Instagram anymore but to stick with Twitter and Facebook.
Mobile friendly website
People today are using their mobile devices often. They connect to the internet. This means that there is a chance that your customers are going to visit your site on their phone or tablet. It is crucial to have a mobile-friendly website that allows the users to have an easy time viewing and navigating on your site.
Another incentive why you should invest on a mobile friendly website is the fact that it can benefit your SEO. In recent years, Google has been ranking mobile friendly websites due to the number of people who are using their mobile phones. In fact, it is now a standard to have a mobile friendly site.
Online marketing shouldn’t be too complicated. These are just some of the most useful strategies that even small businesses can implement.