If you are managing your business’ Facebook page, it is crucial that you consider whether or not to go for a sponsored post. A sponsored post these days can come in handy in increasing your company’s reach. A lot of starting pages are now using sponsored posts in order to expand their followers rapidly. On the down side, you may still not be able to get the engagement that you want.
If you plan on doing sponsored posts, be sure that you also have a plan on how to create a viral post. This way, you can organically grow the number of followers without paying.