Social media has brought a lot of advantages for businesses and professionals. It has changed the way people interact with each other and how they interact with businesses as well. For small businesses, it is crucial to take advantage of the opportunity to capture the attention of your audience. On Facebook alone, you get access to close to two billion accounts.
However, you have to be smart on how to approach the social media strategy of your business. It is crucial that you use it in order to become closer to your market and to gain their trust eventually.
Create a voice that fits their profile
First, you want to make sure that you understand your audience. Who exactly is your audience? Your company should be able to communicate to them. Don’t just send them links. Instead, what you can do is to make sure that you actually talk to them using a voice that they are going to be comfortable with. Does it have to be too formal? Or perhaps, does it have to have to be too casual? The reality is that there is really no rule of thumb. It depends from one business to the next.
It is important that your presence in your market’s timeline remains constant. It is a common mistake by small businesses to just post things that they are selling or things that concern their company. In fact, what they can do is to be creative with what they share with their audience. This means that you can post things that interest your audience. Are there any pressing issues that your market can relate to?
Share images and videos
Visuals make a huge impact online. It can be shared a lot. If you have the creative juice to come up with a meme every now and then or have a video shared on your social media, this can help deliver the message even better than text.
Know when to share
Timing is important, especially for businesses. If you are planning to sell a product or marketing your services, be sure that you are going to post on a time when you maximize your company’s visibility. In some instances, it is the best time to post during lunch break. On the other hand, for some other markets, it is best to just post after work.
Be sure that you study your market well in order to know exactly when to share your posts on social media.
Have the right platform
Of course, you don’t want to just use one social media platform. For different businesses, they make use of at least two social media platforms. Try to see what each social media platform offers and check if they meet your needs. If you are selling an actual product, for instance, it might be a good idea to also invest on an Instagram account.
Know your numbers
Lastly, it is crucial to check the numbers. Be sure that you know exactly what works and what doesn’t work. Try to study the numbers that you get monthly and see what kind of insight you are going to get.