SEO is a crucial tool, especially for small businesses. Almost 80% of Google users only pay attention to sites that rank on the first page. This means that if your site is found somewhere in the second or third search result page, you are most likely losing a lot of traffic. However, ranking your website is easier said than done. With all the changes in Google’s algorithm, websites need to have the right tactics for their business website. Here are some effective strategies that you can use in order to make your website rank.
Create highly informative content consistently
Content is a constant recipe especially for businesses today. It is important that you plan how you are going to produce content. For a website to rank, it is important to produce high-quality content in a consistent manner. Remember that Google’s algorithm is now geared towards ranking websites that can provide useful information to its niche.
Grow your backlinks
Backlinks may no longer be the most important thing in today’s SEO, but you still can’t deny its importance. Backlinks can still serve as a signal that your website is actually important. But of course, you have to be patient when it comes to link building. Be sure that you are doing it organically.
So how exactly are you supposed to do this organically? You can email site owners if they are interested in becoming guest blogger or perhaps even asking them to link their articles to any of your content.
Use social media
Social media is another important factor that you have to consider if you want your site to rank. This can go hand in hand with your content marketing. These days, Google reads social media signals in order to judge the content if it is actually useful or not.
Keyword research is key to a successful SEO campaign. Should you stick to a keyword that is highly competitive? For a lot of websites especially those that are new, this may not be a practical choice. Instead, what you want to do is to make sure that you stick to long tail keywords. Given the option of people to do voice search, a lot of search terms used online are actually queries. By incorporating these keywords into your content, you can find your site ranking. In addition to this, an advantage of long tail keywords is the fact that it is used by those who are ready to buy.
Having a mobile friendly website
For every website designer and developer, it is crucial to have a mobile first approach. This means that they are now considering the reality that majority of people are using their mobile phone or their tablet when it comes to connecting online.
It is important that the website is not only aesthetically appealing once in smaller screens. It is also crucial that the website is actually functional on mobile phones and tablets.
SEO is an important aspect of online marketing strategies. Keep in mind that without SEO, your site may not be able to become visible. Always remember to just update your SEO strategies depending on the Google algorithm updates.